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Reacting to the roadmap, and the new guests in town in 2021
In the next chapter of our Lockdown Resistance series, we'll be looking at the implications of the Government's roadmap out of lockdown, due to be announced on the 22nd, as well as the new types of demand that have emerged from 2020, in terms of new room types and services desired, and how to appeal to and attract staycation newbies.

Our experts will be giving you advice on how to make easy tweaks and improvements to your offerings now, so you are set to capture this demand and drive direct bookings.

We’re delighted to welcome Katrina Pierce, Development Manager at the Federation of Small Businesses, who will be offering some not to be missed advice for independent accommodation businesses. She will be focusing on the Government roadmap announcements from the 22nd of February and discussing how working with other small businesses in the local community can bring great mutual rewards.

Owner of The Old Vicarage in Llangurig, Michael Dean, will be talking with us about recognising how your property and location lends itself to marketing to specific niche groups of customers. As well as how making small, cost-effective tweaks to your room offerings and services, and working with local leisure activity providers can open you up to a new pool of guests.

Liz Lamport, owner of Bulleigh Barton Manor, will be sharing the changes she has made through lockdown to help attract this year’s guests, and how having her property well set up to cater for more than one type of four-legged guest benefits her direct bookings in a growing market.

David Weston, Chairman of the B&B Association, will be updating us on the latest information from the Government’s Tourism Industry Council meeting, as well as highlighting any other developments affecting our industry at this most challenging of times.

Feb 24, 2021 12:00 PM in London

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